Edge Custom Media
Websites in Manly
www.edgecustom.com.au
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2-8962260?
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What you should know about Edge Custom Media
Strategic content agency. With offices in sydney, volkswagen, bmw, australia post, woolworths, edge has been creating branded content for leading brands such as st.george bank, melbourne and perth, p&o cruises and foxtel for over nine years. This combines to form a business that produces highly engaging, objective-driven marketing communications that deliver that magical term: return on investment. And we are an expert at devising supplier-funded models for marketing communications. We have a full-service ad sales team, which is responsible for delivering $6 million revenue per annum. Of course, there is another advantage to working with a company that has grown out of a publishing heritage: we are commercially minded. We are the born storytellers. We have hundreds of combined years of journalistic experience. Starting out in custom publishing means that we have a strong editorial heritage. Custom publishing was founded on a single basic principle: content helps brands to engage with customers and engaged customers buy more products. Although we live and breathe digital, we started out as a custom publisher. With the adoption of 360 degree commissioning, e-newsletters, mobile and tablet applications, custom magazines, we tell our clients stories via content-rich websites, video and social media - depending on what best motivates a targeted audience towards a desired action. We help clients achieve their brand and marketing objectives by telling brand stories and deepening customer relationships using engaging content. Leading the content revolution in australia edge is a content marketing agency. Edge is australia's largest independent publishing agency and in 2012 was recognised in the top 15 content marketing agencies in the world.
Welcome to our world, our content, our stories. Putting content at the heart of your brand communications. They have been our trusted content and custom publishing agency partner supporting a number of our major brands. They continuously provide fresh ideas and innovative solutions that resist our thinking and push our strategy. The Edge team has brought Bear to life. Ideas are our currency, and our ideas are like our people: different, interesting, inspired. We’re looking for someone who is excited about discovering consumer and market insights that can shape award-winning work. Each brings together Edge’s exceptional content creation, design, digital strategy and print publishing expertise to create unique, informative, captivating and engaging consumer experiences which bring consumers closer to brands, and which create potent environments for advertisers, sponsors and commercial partners. Volkswagen challenged Edge to construct brand affinity among st car owners to build loyalty and construct a platform that showcases the brands exceptional global auto innovation. To construct affinity with Volkswagen owners by creating a magazine and editorial experience that upholds the tall standards of the Volkswagen brand. The team at Edge is excited to have two fresh faces in the office to service our new wins. Better customer experience with content marketing. Australia’s latest attempt to embrace online shopping has highlighted exactly how behind we. Find out what Edge’s social media experts can deliver for you. Creating notable magazines for your brand. Magazine brings to life one of the world’s most sophisticated vehicle manufacturers. Emma RuggePrice, vice president brand, marketing, and communications for GE Australia, New Zealand ING, told Marketing Magazine former this year: We wanted a singular strategy that would work in lots of diverse markets. Since then we have continued to propel the strategy through the creation of fresh content and digital distribution. Across the various content initiatives GE has in play, and there are many, the tone and approach are superior summed up by Tomas Keller, editor of GE Reports. Keller told Contently : It’s really a part of the culture that’s internal the company. He has a team of internal writers and calls on freelancers via a content marketing company. She says: What we measure overall is brand reputation, the number of communications channels and reach. There’s a fireman’ content equivalent: When you ask companies what they want to be, they all want to be thought leaders. If you’re ready to be a thought leader, you need to be a thought leader in something. Not everyone, and not every company, can or should be a thought leader.
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Welcome to our world, our content, our stories. Putting content at the heart of your brand communications. They have been our trusted content and custom publishing agency partner supporting a number of our major brands. They continuously provide fresh ideas and innovative solutions that resist our thinking and push our strategy. The Edge team has brought Bear to life. Ideas are our currency, and our ideas are like our people: different, interesting, inspired. We’re looking for someone who is excited about discovering consumer and market insights that can shape award-winning work. Each brings together Edge’s exceptional content creation, design, digital strategy and print publishing expertise to create unique, informative, captivating and engaging consumer experiences which bring consumers closer to brands, and which create potent environments for advertisers, sponsors and commercial partners. Volkswagen challenged Edge to construct brand affinity among st car owners to build loyalty and construct a platform that showcases the brands exceptional global auto innovation. To construct affinity with Volkswagen owners by creating a magazine and editorial experience that upholds the tall standards of the Volkswagen brand. The team at Edge is excited to have two fresh faces in the office to service our new wins. Better customer experience with content marketing. Australia’s latest attempt to embrace online shopping has highlighted exactly how behind we. Find out what Edge’s social media experts can deliver for you. Creating notable magazines for your brand. Magazine brings to life one of the world’s most sophisticated vehicle manufacturers. Emma RuggePrice, vice president brand, marketing, and communications for GE Australia, New Zealand ING, told Marketing Magazine former this year: We wanted a singular strategy that would work in lots of diverse markets. Since then we have continued to propel the strategy through the creation of fresh content and digital distribution. Across the various content initiatives GE has in play, and there are many, the tone and approach are superior summed up by Tomas Keller, editor of GE Reports. Keller told Contently : It’s really a part of the culture that’s internal the company. He has a team of internal writers and calls on freelancers via a content marketing company. She says: What we measure overall is brand reputation, the number of communications channels and reach. There’s a fireman’ content equivalent: When you ask companies what they want to be, they all want to be thought leaders. If you’re ready to be a thought leader, you need to be a thought leader in something. Not everyone, and not every company, can or should be a thought leader.
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Plus, we give you expert recommendations on exactly what to do next. We interview key stakeholders and people from different parts of your business. We look at where you’re already producing content, comprehend what that content is, and identify exactly where the gaps are and where the opportunities lie. Understanding people and behaviors to create content that people actively seek out. From that point on, and with every creative idea and part of content created, we should be qualified to see a direct lineage back to the central brand story. Producing a load of content but no idea if it's efficient or effective? The Edge media sales team has built itself a firm reputation (backed up by our record) in taking existing revenue and putting a clever spin on it to generate incremental revenue streams for our clients. One of the ways we go about achieving this is through ad sales. We comprehend the intricacies of selling on behalf of another brand and work seamlessly with our content creators and editors to ensure we get the right fit. Going beyond print and digital display: what our media sales team can offer. At Edge, we love to create relationships that matter. The members of our media sales team take this approach when they're looking at sponsorship of your content. When that theme is highly apropos to a positive product, we’ll seek out that product or brand and invite it to sponsor that monthly theme or initiative. For the lowdown on the best sponsorship opportunities get in touch with our downtoearth, super wise media sales team. So we strategically partner Brand X and Brand Y together, which the trivial business guys love. We’re no experts in love, but our media marketing team know exactly how to make effective strategic partnerships thrive. Creativity lives at the core of everything we do at Edge, so it's only natural that we’re not content to present advertisers nothing more than print and digital display advertising across our portfolio of brand publishing products. We love to come up with cool, shiny things we can sell to potential advertisers. Want to get a better accepting of your audiences attitudes? Imagine if we created a branded baby name generator as the vehicle for your brand to access that audience. And, behind all, there’s no point spending the cash and investing the time in creating huge content if you aren’t accommodating to help people discover it. We tend to join paid amplification with our mealtime brand newsroom approach, using paid media to boost content that is already showing signs of taking off organically, or strategically urgent or prompt pieces that a large audience in a short time frame. There are a entire fill of paid media options that the Edge team have at their disposal: If so, you have a bunch of marketing riches that can be bent to your will.
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